HEYA fawry Initiative
Heya- fawry is an initiative in collaboration with arab women enterprise fund, Baheya, AXA and unilever to empower women, increase their opportunities in the financial market and help them to climb up the financial inclusion pyramid in Egypt
Fawry as the leading e-payment network in Egypt is supporting poor and disadvantaged women by training them to become Heya fawry-agents, providing POS machines offering them complementary micro-insurance coverage. Ultimately, this initiative will allow poor unbanked women to have access to life-enhancing financial services (mobile top-ups, bill payments, money transfers, microloan payments, as well as essential nutrition and healthcare goods) directly via their nearest Fawry’s agents to raise income for them and their families and to enhance the well-being of the society.
Fawry’s main aim is “to ensure that women access our services in the same extent as men do”