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Misr Italia Properties

In Cooperation with “Fawry”, for the first time in the Real
Estate Market, “Misr Italia Properties” Rewards its
Customers with a Digital “Loyalty Program”

In cooperation with “Fawry” the Egyptian leading platform for digital transformation and E-payments, “Misr Italia Properties” announced offering new e-services to its customers through Fawry digital “Loyalty Program”, which enables them enjoy discounts and offers from a big and diversified list of merchants.

The new initiative is the first of its kind in the real estate market, aimed at providing MIP’s customers with different new services out of the box, allowing them to enjoy the benefits of e-payment technology.

For his part, Eng. Mohamed Khaled Al-Assal, CEO of Misr Italia Properties, expressed his happiness with the new cooperation with “Fawry” in providing significant technological services to customers making them proud of being part of the Misr Italia community. The new offering enables customers to enjoy discounts and offers from a wide list of merchants of nearly 60 brands, which meets their needs of various goods and services and enhances the customer’s trust in Misr Italia Properties.

CEO of “Misr Italia Properties” added that the company focuses on modern technology and ways of applying it in all fields and projects of the company providing customers with a better experience even after purchasing their new units. He explained that that all Misr Italia Properties’ customers will be able to view their points balance, transaction history & list of merchants from which they will be able to redeem the benefits, all through the application.

Also, through the same application, customers can transfer all their financial dues for non-cash transactions in cooperation with “Fawry”.

Al-Assal continued: “The wide variety of merchants includes electronics stores, fashion retailers, as well as restaurants, cafes and pharmacies, etc. The relationship between customers and real estate developers should not end once the sale operation is complete, however it ought to be an extended relationship aimed at finding new initiatives and ideas that increase customer satisfaction and meet all their needs.”

Mohamed Okasha, Managing Director of Fawry, stated: “The agreement with Misr Italia Properties is considered a new step of cooperation with real estate developers, especially that they have a great hand in satisfying their customers with new services to revive the real estate market once again and enhance its role. Adding that “Fawry” helps “Misr Italia Properties” in transferring all their customers’ payments to a non-cash community in all projects, whether commercial or residential.”

About the steps of using Fawry “loyalty program”, Okasha explained: “Misr Italia Properties’ customer goes to the rewards section on MIP App, where he will be able to check and know all the offers along with their details whether; discount amount, merchant name, offer validity or terms and conditions.

Customer then chooses the preferred offer and merchant, and Fawry loyalty engine will validate the offer. Customer receives the voucher on his app and goes to the selected merchant to redeem his voucher, after he provides the merchant with his mobile number plus the Voucher code. Finally the customer gets the offer.”

It is noteworthy that among the list of merchants at which Misr Italia Properties customers will enjoy discounts and offers: B-Tech, Trade line, Abou Shakra, Chili’s, Nola, CILANTRO, U.S.Polo, Kidzania, Elmokhtabar, Elborg lab, Seif Pharmacies, VOX, Magic Planet.

Misr Italia Holding has been at the vanguard of developing Egypt’s leading real estate market for years. It has been known for providing paramount projects for residential, commercial, coastal, hospitality and leisure properties across Egypt. Misr Italia Holding has
grown to become one of the largest developers with total investments of 68Bn EGP. The
company’s land bank totals to 11Mn m2 across Egypt with 11 residential projects, 9 commercial projects, 5 luxury hotels and 6000 delivered units. Flagship projects include IL
BOSCO, The Vertical Forest, Vinci & Vinci Street in the New Administrative Capital, La Nuova Vista, Garden 8 & Cairo Business Park in New Cairo, Kai Sokhna, Kai Sahel, IL BOSCO City in Mostakbal City, Hilton Kai Sokhna and Hilton Garden Inn.

As for “Fawry” it is the first pioneer in financial technology, it has worked throughout its history to introduce e-payment of bills system in Egypt, to facilitate electronic payment operations, “Fawry” also provides financial services to consumers and companies to pay bills and pay for purchases and services through multiple channels.

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